Instant Brands announced a new line of pots emblazoned with the slogan “Make America Great Again.” David Fahrenthold explains what’s behind this decision and explores the link between this brand and others that have created Trump-related products.
Category: Instant Pot Co
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What Happened to the MAGA Instant Pot?
As its private-equity owner fought antitrust allegations, the countertop cooker suddenly embraced the president’s politics, trying the new playbook of lobbying through flattery.
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Maker of Instant Pot and Pyrex, Instant Brands, Files for Bankruptcy
Since sales surged during the pandemic, Instant Brands has struggled to find new fans for its beloved Instant Pot and other products.