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‘Mean Girls’ Musical Triumphs at Box Office, With a TikTok Assist
Posted inAdvertising and Marketing Box Office Sales Jayne, Samantha Lohan, Lindsay Mean Girls (2004) (Movie) Mean Girls (2024) (Movie) Movies Paramount Pictures Perez, Arturo Jr Teenagers and Adolescence TikTok (ByteDance)

‘Mean Girls’ Musical Triumphs at Box Office, With a TikTok Assist

The musical rendition of the 2004 original took first place over the holiday weekend, after Paramount used TikTok to introduce young audiences to the cult classic.
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Posted by By Nicole Sperling

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