In a New Era of Jeans, What You See Isn’t Always What You Get
Sales are thriving in the uncanny valley of fake denim.
How Levi’s Turned a Beyoncé Song Into an Ad Campaign
The denim brand was looking for ways to sell more apparel to women, and the megastar gave them a natural spokeswoman thanks to a song on “Cowboy Carter.”
Posted inContent Type: Personal Profile Fashion and Apparel internal-truncator Jeans (Apparel) Johnson, Ulla Khaite (Fashion Label) Reformation (fashion brand) Smith, Benjamin Talley
The Wizard of Jeans
Benjamin Talley Smith may well have made the jeans in your closet. And your friend’s closet. And your friend’s friends’.
Posted inBrowne, Thom Chaplin, Charlie Fashion and Apparel Jeans (Apparel) Lynch, David Obama, Barack Shein (Fashion Label) Styles, Harry
Why Are Pants So Big (Again)?
And what the latest swing from skinny to wide tells us about ourselves.