The denim brand was looking for ways to sell more apparel to women, and the megastar gave them a natural spokeswoman thanks to a song on “Cowboy Carter.”
A discussion about the ways in which musicians and social media stars, both mainstream and more obscure, have figured into the current presidential campaign.
The country-plus-everything-else album was given only limited promotion on country radio, with the success of the song “Texas Hold ’Em” driven by streaming and downloads.