The athleisure brand found the face of its move into big-time sports in Mr. Draper, a Top 5 player and fashion darling.
Category: Kudla, Joe
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How Vuori Became One of the Hottest Names in Fashion
The 10-year-old company has ridden the popularity of its tech pants to the top rungs of the athleisure market. But “it’s still early days,” Vuori’s founder says.