As a pioneer of Madison Avenue’s creative revolution, he collaborated on campaigns for Alka-Seltzer and other products. But his tourism pitches were a game changer.
Category: Lawrence, Mary Wells
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Mary Wells Lawrence, High-Profile Advertising Pioneer, Dies at 95
She was the first woman to own and run a major national advertising agency. Her company, Wells Rich Greene, was best known for the “I ♥ NY” campaign.