Honda and Sony have bailed on Afeela, their joint E.V. project, without selling a single car. Subbrands from big automakers have a shaky track record, but leaning into luxury can help.
Category: Lexus Division of Toyota Motor Corp
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For New Car Brands, the Path to Success Is Littered With Flops
The New York Times – Business: -
Tesla’s Model S, Soon to Be History, Changed the Auto Industry
The company’s chief executive, Elon Musk, said this week that it would stop making the car, an electric pioneer in 2012, as well as the Model X.
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Toyota’s Hybrid-First Strategy Is Delivering Big Profits
Toyota, the world’s largest automaker, has been criticized for selling few electric vehicles, but its decision to focus on hybrids is paying off financially.
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Toyota Names a New CEO as Akio Toyoda Steps Aside
The New York Times – Business:Akio Toyoda, who has been reluctant to embrace all-electric vehicles, will be succeeded as C.E.O. by a Lexus executive.