Category: Logos

George Tscherny, Whose Graphic Designs Defined an Era, Is Dead at 99

With a bevy of corporate and institutional clients, he helped shape the visual language of the postwar American economy.
‘Chasing Arrows’ Recycling Symbol Is Misleading on Plastics, E.P.A. Says

The agency wants to stop using the “chasing arrows” logo on plastics that can’t be recycled. The man who designed it more than 50 years ago agrees that the symbol has been misused.
So What Do We Call Twitter Now Anyway?

With Elon Musk’s rebranding of the app, is Twitter’s name really retired? What about tweets? We unravel the terminology puzzle.
‘X’ on Twitter’s Headquarters Faces Investigation Over Permit Violations

An “X” sign, installed on the roof of the company’s headquarters in San Francisco as part of its rebranding, lacked proper permits, officials said.
From Twitter to X: Elon Musk Begins Erasing an Iconic Internet Brand

The tech billionaire started removing the bird logo that has been part of Twitter’s identity since 2006.
Elon Musk Says Twitter Will Change Its Logo

The tech billionaire indicated he would replace the company’s blue bird silhouette with an X.
What Is the Threads Logo Supposed to Look Like?

Sure, it’s probably an @ symbol. But the abstract logo of Instagram’s new Twitter rival has drawn comparisons to an ear, an ampersand and a piece of spaghetti.
The Hot New Italian Player at Wimbledon: Gucci

Jannik Sinner swapped his athletic bag for a large logo-covered duffel by Gucci. It may be a new frontier for luxury brands in tennis.
The Hot New Italian Player at Wimbledon: Gucci

Jannik Sinner swapped his athletic bag for a large logo-covered duffel by Gucci. It may be a new frontier for luxury brands in tennis.
From Jacksonville, Florida, Salt Life is Coming to a Beach Near You

First, Salt Life was a tattoo. Then it became a logo. Now it is a lifestyle brand with plans to open stores from coast to coast.
Don’t Call It a ‘Mood Board’ — It’s a ‘World’

Nowadays if you’re designing a brand you need to do more than just evoke feelings.
Old Logo Designs Are New Again for Burberry, Ferragamo and Others

The New York Times – Fashion & Style:
It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif?