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Why ‘The Great Gatsby’ and Other Shows Are Turning to Influencers
Posted inAdvertising and Marketing Box Office Sales Instagram Inc Jaja's African Hair Braiding (Play) Jordan, Jeremy (1984- ) Mary Jane (Play) Noblezada, Eva Social Media The Great Gatsby (Play) Theater Theater (Broadway) TikTok (ByteDance)

Why ‘The Great Gatsby’ and Other Shows Are Turning to Influencers

Broadway shows are increasingly looking to Instagram and TikTok creators to help them reach younger and more diverse audiences.
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Posted by By Sarah Bahr
‘Mary Jane’ Review: When Parenting Means Intensive Care
Posted inHerzog, Amy Kauffman, Anne Manhattan Theater Club Mary Jane (Play) McAdams, Rachel Theater Theater (Broadway)

‘Mary Jane’ Review: When Parenting Means Intensive Care

Amy Herzog’s heartbreaker arrives on Broadway with Rachel McAdams as the alarmingly upbeat mother of a fearfully sick child.
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Posted by By Jesse Green
Rachel McAdams to Make Broadway Debut in ‘Mary Jane’
Posted inFriedman, Samuel J, Theater Herzog, Amy Manhattan Theater Club Mary Jane (Play) McAdams, Rachel Theater Theater (Broadway)

Rachel McAdams to Make Broadway Debut in ‘Mary Jane’

The play, by Amy Herzog, is about a mother caring for a chronically ill child.
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Posted by By Michael Paulson

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