Women’s Sports Are Raking in Investments. The Final Four Shows Why.

Women’s Sports Are Raking in Investments. The Final Four Shows Why.

With stars, story lines and skill, the TV rights for the women’s Division I basketball tournament could be worth over $80 million, part of a larger wave of investors flocking to women’s sports.
The N.C.A.A. Once Eschewed Las Vegas. Times, and Prospects, Have Changed.

The N.C.A.A. Once Eschewed Las Vegas. Times, and Prospects, Have Changed.

Las Vegas will host a men’s basketball regional this week, the men’s Final Four in 2028 and numerous other college championships — all prompted by changes in how the N.C.A.A. has viewed the city.