In a time of fragmentation, advertising during the game’s broadcast is still a reliable way to boost company revenue and familiarize viewers with a brand.
Category: National Football League
-
Taylor Swift Prop Bets Dominate Super Bowl Action
While casino gambling focuses on the Super Bowl itself, online sports books are flooded with options on what Ms. Swift will wear, how she’ll celebrate and more.
-
Don’t Bet on This Former Vegas Mayor Being at the Super Bowl
Oscar Goodman tried for years to lure pro sports to Las Vegas. Now that he’s out of office and the N.F.L.’s premier event has arrived, he has no need for the “Big Game.”
-
In the N.F.L. and at Big Companies, Diversity Playbooks Face Hurdles
The league’s successes and struggles are playing out in hundreds of companies that have emulated its Rooney Rule in trying to hire more people from underrepresented groups.
-
Team’s Sale Reflects Growing Links Between Pro Sports and Gambling
The proposed purchase of the N.B.A.’s Dallas Mavericks by a casino operator is the latest sign of how fully leagues have embraced the gaming world.
-
Behind the Scenes of the Most Spectacular Show On TV
Months of preparation, hundreds of staff, convoys of cutting-edge gear: inside the machine that crafts prime time’s most popular entertainment.
-
Charissa Thompson’s Fabrication Admission Leaves Sideline Reporters Aghast
Charissa Thompson’s statement that she had made up reports during N.F.L. games on Fox left many of her counterparts aghast.
-
N.F.L., on Lookout for Growth, Finds Open Arms in Germany
Football was introduced to the country by U.S. soldiers after World War II, but interests soared when the N.F.L. played its first regular-season game there last year.
-
Who Is Jackson Mahomes and Why Are Taylor Swift’s Fans Concerned?
Taylor Swift spent Sunday’s game in Kansas City, Mo., in a suite with Mr. Mahomes, an influencer known for problematic behavior and a sexual battery arrest.