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WNBA Players Are in the Skims Spotlight

Advertising and Marketing Basketball Fashion and Apparel Kardashian, Kim Lingerie and Underwear NCAA Basketball Championships (Women) Olympic Games (2024) Skims Body Inc Women's National Basketball Assn

WNBA Players Are in the Skims Spotlight

Kim Kardashian’s shapewear brand is moving more aggressively into sports.

By Vanessa Friedman

For Women’s Basketball, Caitlin Clark’s Lasting Impact May Be Economic

Basketball Clark, Caitlin (2002- ) College Athletics NCAA Basketball Championships (Women) University of Iowa Women and Girls Women's National Basketball Assn

For Women’s Basketball, Caitlin Clark’s Lasting Impact May Be Economic

People have flocked to watch the Iowa star on TV and in person at a time when her sport is more valuable than it ever was before.

By Santul Nerkar

WNBA Draft: Aliyah Boston Goes No. 1 to Indiana Fever

Basketball Basketball (College) Boston, Aliyah (2001- ) College Athletics Draft and Recruitment (Sports) Engelbert, Catherine Indiana Fever NCAA Basketball Championships (Women) Staley, Dawn Student Athlete Compensation University of South Carolina Wages and Salaries Women's National Basketball Assn

WNBA Draft: Aliyah Boston Goes No. 1 to Indiana Fever

Boston, a senior forward from the University of South Carolina, was the second-ever top pick from her college.

By Kris Rhim

Scenes from the N.C.A.A. Final Sports Bra Watch Party

Bars and Nightclubs Basketball College Athletics NCAA Basketball Championships (Women) Nguyen, Jenny Portland (Ore) Sports Bra Women and Girls

Scenes from the N.C.A.A. Final Sports Bra Watch Party

The Sports Bra in Portland, Ore., is a rarity dedicated exclusively to women’s sports. The latest highlight was the N.C.A.A. women’s basketball final.

By Katie C. Reilly