The two megastars recently sat for hourslong video conversations on streaming platforms, reflecting a shift in how the ultrafamous cultivate both casual and die-hard fans.
Category: New Heights (Radio Program)
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Even Taylor Swift Can’t Resist Podcasts, the Celebrity Safe Space
For stars promoting their projects, podcasts have become an appealing alternative to late-night TV and glossy magazines.
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Taylor Swift’s ‘The Life of a Showgirl’ Will Release on Oct. 3
Swift is talking about her upcoming album on “New Heights,” a sports and pop culture podcast co-hosted by her boyfriend.
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Amazon Cuts 100 Wondery Jobs Amid Podcast Strategy Shift
The tech giant is leaning more into video and the creator world.
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Podcasting Experience Helps Kelce Brothers Secure ‘New Heights’ Deal
After partnerships with famous names fizzled in previous years, podcast companies are paying stars — like Travis and Jason Kelce — with a proven track record as hosts.