Category: Nielsen Media Research

32.6 Million Watched State of the Union, Nielsen Says

The New York Times – Business:
The audience was roughly on par with former President Biden’s final State of the Union address in 2024.
Jimmy Kimmel’s Return Draws 6.2 Million Viewers, Ratings Show

The first episode of “Jimmy Kimmel Live!” since it was suspended last week by Disney attracted nearly four times its average viewership.
It’s YouTube v. Netflix as the Streaming Wars Come Down to 2

The two giant video companies have far different strategies, but the same goal: controlling your TV set.
‘White Lotus’ Ratings Continue to Increase

The show, which ends its third season on Sunday, has built one of the largest audiences of any HBO series.
More Than 36 Million Watched Trump’s Address to Congress on Live TV

The annual presidential speech is one of the last remaining mass-audience media moments available to a national politician.
On Second Count, ABC Says Oscar Viewership Increased

The network said that after total viewership on Hulu was included in the count, the show attracted 19.7 million people, up from 19.5 million last year.
Oscars Draw 18 Million Viewers

That was an 8 percent drop from last year. The show was broadcast on ABC, as it has been for decades, but also streamed live on Hulu, where there were glitches.
Who’s Watching What on TV? Who’s to Say?

People now watch so many programs at so many different times in so many different ways that measuring viewership has become a hot debate in the industry.
A Big Day for Fox News, but TV Ratings Were Down for Trump Speech

Roughly 26 million people tuned in live to watch the president’s lunchtime swearing-in on the major TV networks, according to preliminary figures from Nielsen.
Golden Globes Ratings Decline Slightly to 9.3 Million Viewers

The show on Sunday averaged 9.3 million viewers, down from 9.4 million the year before.
N.F.L. Christmas Games on Netflix Break Streaming Records, With Beyoncé’s Help

The two games had more than 24 million viewers on average in the United States, Netflix said. Viewership peaked when Beyoncé performed.
Trump Recruits His Cast for Season 2 Straight From Television

The president-elect, who built his reputation on reality television, is rounding out his second administration with Dr. Oz, Fox News hosts and a former star of “The Real World.”