Category: NIKE Inc

24 Hours With Nike’s C.E.O. as He Races to Win Back the Sports World

The New York Times – Business:
Elliott Hill is traveling the globe to meet with leagues, teams and athletes to rebuild connections and spur a turnaround for the world’s largest athletic-wear company.
Naomi Osaka’s Jellyfish Outfit at Australian Open Pushes Tennis Fashion Boundaries

Arriving to her first match at the Australian Open, Naomi Osaka wore couture designs with athletic wear. Was it a sign of outfits to come?
New Nike LeBron Shoe Honors MLK Jr. by Evoking Motel Where He Was Killed

LeBron James’s new sneaker seeks to honor the civil rights leader with a color palette inspired by the Memphis motel where King was assassinated in 1968.
Maduro’s Nike Tech Sweatsuit Was Bound to Become a Meme

When President Trump shared an unverified photo of Nicolás Maduro in U.S. custody, a corner of the internet followed a familiar playbook for newsmaking images: Talk about the clothes.
Nike’s Struggles Continue, but Turnaround Plan May Be Working

Quarterly sales rose slightly for the world’s largest footwear company despite weak results in China and with its Converse brand.
Kim Kardashian’s Skims Is Worth an Extra Billion Dollars

The apparel giant is now valued at $5 billion after a new fund-raising round, as it continues to grow its business.
Nike’s Sales Rise Slightly, While Profit Falls 31%

The sneaker giant is trying to execute a turnaround plan while battling rising tariffs and tighter margins.
Climbing Cringe Mountain With Gen Z

Raised online and under constant scrutiny, young adults are leaning into embarrassment as a necessary part of growing up.
New Retail Leaders Confront Trump’s Tariffs, Policy Shifts and Weak Spending

New retail C.E.O.s are facing unexpected challenges, like tariffs and worried shoppers, as they try to address existing ones.
How China Is Losing Its Title as the World’s Sneaker Factory

For American manufacturers, it is hard to quit China and its unrivaled factories. One industry is defying that reality as it shifts more production to Vietnam.
Nike Sneakers You Earn the Right to Buy, One Free Throw at a Time

The artist Tom Sachs, whose longtime partnership with Nike was suspended over suggestions that he ran a hostile studio, isn’t making it easy to nab his latest design for the brand.
George Raveling, Basketball Coach Who Brought Michael Jordan to Nike, Dies at 88

He also worked security for the 1963 March on Washington, and ended up with Martin Luther King Jr.’s copy of the “I Have a Dream” speech.