The sporting giant offered a sneak peek at its track and field outfits for Team U.S.A., and an unexpected backlash ensued.
Category: NIKE Inc
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Fanatics and Nike Blamed by Fans for MLB Uniform Issues
A redesign of M.L.B.’s uniforms has put Fanatics and Nike at the center of a debate about performance versus quality in sportswear.
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Tiger Woods Introduces His New Brand: Sun Day Red
Mr. Woods is trading in the Nike swoosh he wore for decades for the tiger logo of Sun Day Red, which will be a stand-alone unit within TaylorMade Golf.
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Unstoppable in Red: Tiger Woods and Nike at the Masters
As Tiger Woods ends his relationship with Nike, the sporting world will say goodbye to an iconic look that was intimidating in its consistency.
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Gold Air Jordans Worth More Than $10,000 Found in a Donation Bin
A charitable organization in Portland, Ore., usually receives donations of shirts or pants. Maybe socks. This time they received a pair of sneakers created for the director Spike Lee.
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Is Adidas’ $500 Marathon Shoe Worth It?
A new Adidas model carried a runner to a world record. Athletes say they can feel a difference, but it comes with a high price tag and wears out quickly.
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Nike Says It Will Offer Mary Earps’s Goalkeeper Jersey
After being criticized for not offering replicas of the jerseys worn by the English goalkeeper Mary Earps and others in the Women’s World Cup, Nike said limited quantities would be available.
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Why ‘Ted Lasso’ Has the Freshest Footwear on Television
Credit the show’s star and creator, Jason Sudeikis, a real-life sneakerhead who owns about 250 pairs.
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As His Nike Deal Stalls, Tom Sachs Apologizes for Workplace Culture
The artist’s former employees had said he made impossible demands. “We did not take the necessary time to professionalize our operations,” Sachs said. “I wish I had prioritized this a decade ago.”
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‘Air’ and the Argument for Letting the Talent Share in the Profits
The movie’s focus (how Michael Jordan got a cut from Nike) reflects what its filmmakers, Matt Damon and Ben Affleck, are trying to do in their new venture.
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Hollywoods Newest Stars? Nike, BlackBerry and Cheetos.
A new spate of films stars not people but consumer products.
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‘Air’ Review: Matt Damon and Viola Davis Are the Real MVPs
In Ben Affleck’s enjoyable movie, Matt Damon stars as the Nike exec who’s trying to sign a young Michael Jordan. But first he must contend with Viola Davis.