The decision by Augusta National Golf Club is an interim victory for the upstart circuit, but other troubles loom.
Category: Norman, Greg
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Atul Khosla, Chief Operating Officer of LIV Golf, Exits Saudi-Backed League
The executive’s departure is the latest turmoil for LIV, which has drawn plenty of attention but no major television or sponsorship deals.
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Confidential Records Show a Saudi Golf Tour Built on Far-Fetched Assumptions
McKinsey documents suggest the Saudi league is far off-track for success. Experts say the analysis shows it was never just about profits.
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For 2022, LIV Golf Was the Story
The Saudi-backed tour, which has used big payments to attract players, has upended the gentlemen’s game.