Posted inAdvertising and Marketing Content Type: Personal Profile Creativity Dentsu Mondelez International Inc Nutter Butter Peanut Butter Social Media TikTok (ByteDance)
Nutter Butter, Are You Good? An Investigation.
The cookie sandwich brand’s videos — funny, disturbing, fever-dreamlike — rack up tens of millions of views. The secret is lots of lore without much sense, the campaign’s strategists explain.