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$62,000 for the Super Bowl. $1 Million for Formula 1. How Much Would You Pay for a Sporting Event?
Posted inAdvertising and Marketing Automobile Racing Horse Racing Hotels and Travel Lodgings Olympic Games (2026) Prices (Fares, Fees and Rates) Super Bowl Travel and Vacations

$62,000 for the Super Bowl. $1 Million for Formula 1. How Much Would You Pay for a Sporting Event?

Private and customizable “ultraluxe” packages are increasingly in demand. Here’s what (a lot of) money can buy at upcoming events.
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Posted by By Sophie Stuber
New Zealand Curling Team Moves Into Calgary Retirement Home
Posted inCalgary (Alberta) Canada Curling Gushue, Brad Olympic Games (2026) Retirement Communities and Assisted Living

New Zealand Curling Team Moves Into Calgary Retirement Home

New Zealand’s curling team wanted to train with the “big boys” in Canada, and a group of enthusiastic seniors has provided housing, a cheering section and lots of advice.
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Posted by By Scott Cacciola
2026 Winter Olympics Chief Talks Plans and Progress
Posted inInternational Olympic Committee Milan (Italy) Olympic Games (2026)

2026 Winter Olympics Chief Talks Plans and Progress

Andrea Varnier, chief executive of the Milan-Cortina organizing committee, talks about managing the most sprawling Games in history, and why he thinks it could be a model for future Olympics.
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Posted by By Andrew Das
Shiffrin and Diggins Put On a Show This Season. Can the U.S. Build on It?
Posted inCross-Country Skiing Diggins, Jessica (1991- ) Olympic Games (2022) Olympic Games (2026) Shiffrin, Mikaela United States Ski and Snowboard Assn World Cup (Skiing)

Shiffrin and Diggins Put On a Show This Season. Can the U.S. Build on It?

Mikaela Shiffrin and Jessie Diggins are skiing unicorns. American skiing wants to make sure the next stars don’t have to be.
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Posted by By Matthew Futterman

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