The cookie sandwich brand’s videos — funny, disturbing, fever-dreamlike — rack up tens of millions of views. The secret is lots of lore without much sense, the campaign’s strategists explain.
Category: Peanut Butter
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How the British Learned to Stop Worrying and Love Peanut Butter
The land of Marmite and jam is finally embracing America’s favorite spread, after years in which it was impossible to find.
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Look, Up in the Sky! Amazon’s Drones Are Delivering Cans of Soup!
Amazon’s much-hyped drone project is dropping small objects on driveways. Some customers are not sure what it delivers beyond minestrone.
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Bread, Water and Peanut Butter: Sam Bankman-Fried’s Life in Jail
Mr. Bankman-Fried, founder of the failed cryptocurrency exchange FTX, has protested his conditions at Brooklyn’s Metropolitan Detention Center as he awaits trial on fraud charges.