The collapse of the talks could pave the way for another spirits company, Sazerac, to open negotiations with Brown-Forman.
Category: Pernod Ricard SA
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Sazerac Prepares $15 Billion Cash Offer for Maker of Jack Daniel’s
The Kentucky spirits company’s bid for Brown-Forman comes as the industry is being buffeted by a decline in alcohol consumption.
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China Sets Steep Duties on European Brandy but Spares Biggest Producers
Major Cognac companies made concessions to avoid the worst of the penalties, imposed by Beijing in retaliation for E.U. tariffs on Chinese electric vehicles.