Even though marketers have increasingly shifted their dollars to other media, local stations are reaping a bonanza during these midterm elections. Nowhere is this is more evident than in Texas.
Category: Political Advertising
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As Political Ad Spending Skyrockets, Broadcast TV Remains King
The New York Times – Business: -
Who Will Win the Midterms? Republicans Are Reeling.
The New York Times – On the Runway:The party is putting up a costly defense of states and districts that President Trump won easily in 2024. And in places like Georgia, strategists wonder if it’s too late.
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Trump Plans Blitz of $138 Million and Counting to Save Midterm Republicans
The New York Times – On the Runway:His powerful super PAC is suddenly spending heavily on some races, after drawing fire from some Republicans that the group might not throw its weight behind the party’s candidates.
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The Data Center Backlash Bursts Into the Midterms
The New York Times – On the Runway:With opposition to the centers mounting, many Democrats and a growing number of Republicans are campaigning against them.
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The Artist Matthew Taylor Is Helping Trump Reshape Washington
The New York Times – Movies:Matthew Taylor, a conceptual artist and political strategist, made influential ads and documentaries produced by Steve Bannon. Now he’s assisting the White House.
