The German sportswear giant is the latest company to cut ties with the rapper and designer after his recent antisemitic outbursts and other provocations.
The antisemitic outbursts and provocations by the artist now known as Ye have raised questions about how much offensive behavior companies are willing to tolerate from a proven moneymaker.
The singer-songwriter’s new album, “Midnights,” won’t hit the Billboard 200 until next week, but after just one weekend it is already the year’s biggest-selling LP.
The act of grabbing public attention has been a centerpiece of Kanye West’s art for two decades. Will audiences still tune in if his only outlets are on the fringes?