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¿Se acerca la era de los hombres que toman Ozempic?

Advertising and Marketing Diet and Nutrition Men and Boys Ozempic (Drug) Roman Health Ventures Inc Semaglutide (Drug) Telemedicine Weight

¿Se acerca la era de los hombres que toman Ozempic?

Empresas de telesalud recurren a los estereotipos masculinos para vender medicamentos de pérdida de peso que se asocian más a las mujeres.

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Telehealth Start-Ups Are Marketing Weight-Loss Drugs to Men

Advertising and Marketing Diet and Nutrition Gender Men and Boys Musk, Elon Ozempic (Drug) Roman Health Ventures Inc Semaglutide (Drug) Telemedicine Weight

Telehealth Start-Ups Are Marketing Weight-Loss Drugs to Men

Some telehealth start-ups are playing up masculine stereotypes to market medications that have been more widely associated with women.

By Joseph Bernstein and Callie Holtermann