Selling Saudi Soccer, One Like at a Time
The standard of play in the Saudi Pro League doesn’t matter when no one’s watching the games.
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How Apple and David Beckham Beat Saudi Arabia in the Race for Messi
A complex arrangement, involving Apple, to bring the soccer star to Miami shows how to trump the free-spending kingdom — and how hard that may be to duplicate.
Posted inBenzema, Karim Public Investment Fund (Saudi Arabia) Real Madrid (Soccer Team) Ronaldo, Cristiano Soccer
Karim Benzema Joins Saudi Arabia’s Al-Ittihad
The acquisition of Benzema is part of a billion-dollar project to lure global stars to Saudi Arabia’s top league and expand the kingdom’s sports profile.
Posted inBenzema, Karim Free Agents (Sports) Messi, Lionel Public Investment Fund (Saudi Arabia) Real Madrid (Soccer Team) Ronaldo, Cristiano Saudi Arabia Saudi Premier League Soccer
Saudi Soccer League Creates Huge Fund to Sign Global Stars
A coordinated effort financed by the kingdom’s Public Investment Fund is offering huge paydays to some of the sport’s biggest stars if they join Saudi Arabia’s best teams.