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Maya Rudolph’s Super Bowl Challenge: Make M&M’s Sweet Again
Posted inActors and Actresses Advertising and Marketing Candy Celebrities M&Ms Mars Inc Rudolph, Maya Television

Maya Rudolph’s Super Bowl Challenge: Make M&M’s Sweet Again

Unpopular companies and brands in trouble go with a strategy of hiring a likable celebrity and hoping for the best. But they might be better off with a puppy.
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Posted by By Tiffany Hsu
How M&M’s Found Itself in the Culture Wars
Posted inCandy Carlson, Tucker Fox News Channel Mars Inc Rudolph, Maya

How M&M’s Found Itself in the Culture Wars

The candy brand announced that Maya Rudolph would replace its promotional cartoon characters, which have been the focus of a partisan backlash.
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Posted by By Daniel Victor

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