Unpopular companies and brands in trouble go with a strategy of hiring a likable celebrity and hoping for the best. But they might be better off with a puppy.
Category: Rudolph, Maya
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Maya Rudolph’s Super Bowl Challenge: Make M&M’s Sweet Again
The New York Times – Fashion & Style: -
How M&M’s Found Itself in the Culture Wars
The New York Times – Business:The candy brand announced that Maya Rudolph would replace its promotional cartoon characters, which have been the focus of a partisan backlash.