San Francisco 49ers

Super Bowl Viewership Rose to 123.4 Million, a Record High

The figure easily exceeded last year’s 115.1 million, capping off a big year for N.F.L. ratings.

By John Koblin

Football Kansas City Chiefs Kelce, Travis National Football League Pop and Rock Music San Francisco 49ers Super Bowl Swift, Taylor

Taylor Swift y su vuelta al mundo para llegar al Super Bowl

La estrella pop viajó grandes distancias (y a través del tiempo, en cierto sentido) para asistir al partido. Al final, vio a Travis Kelce y a Kansas City vencer a San Francisco en tiempo extra.

By Doug MillsThe New York Times

Casinos Chickie's & Pete's Fans (Persons) Kansas City Chiefs Reno (Nev) San Francisco 49ers Super Bowl

Leaving Las Vegas to High Rollers, Some 49ers Fans Chose Reno

With sports betting illegal in California and daunting prices in the Super Bowl host city, some San Francisco fans embraced an alternative.

By Ken Belson

Advertising and Marketing Brady, Tom Cera, Michael Cook, Timothy D Dorsey, Jack Football internal-storyline-no Kansas City Chiefs Kelce, Travis Las Vegas (Nev) Musk, Elon National Football League San Francisco 49ers Social Media Swift, Taylor

The Super Bowl Could Make Mint for the NFL

An overtime classic, featuring appearances by Usher and Taylor Swift, could make this year’s Super Bowl a hugely profitable money-maker for the N.F.L.

By Andrew Ross Sorkin Ravi Mattu Bernhard Warner Sarah Kessler

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