Faced with bots immune to traditional marketing tactics, marketers are racing to win them over with logic and data.
Category: Shopping and Retail
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As A.I. Agents Begin Shopping, Brands Are Changing Their Sales Pitch
The New York Times – Business: -
A Maine General Store, Reimagined by a Jewelry Designer
The New York Times – T Magazine:Plus: a brasserie in Copenhagen, Pop Art clothes and more recommendations from T Magazine.
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Autumn Sonata, a Linen Brand That Asks: Can a Bathmat Be Chic?
The New York Times – Fashion & Style:However pretty the print, you can’t use an antique tapestry to dry off. The bathroom linen brand Autumn Sonata has figured this out.
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Victoria’s Secret Falls for a Nice Guy
The New York Times – Fashion & Style:Adam Selman is in charge of the lingerie giant’s image. Twenty-five million women’s bras are in his hands.
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Gen Z Chaos Hits the Runway
The New York Times – Fashion & Style:Meryll Rogge’s collection for Marni nailed the moment.
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At Gucci, Demna Offers Retail Therapy
The New York Times – T Magazine:Demna wrestles with the shopping problem.
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Canada Goose Is Ensnared in Trump’s Tariff War With Canada
The New York Times – Business:The United States is a key market for brands that manufacture jackets and parkas in Canada, such as Canada Goose and Moose Knuckles.
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Toasting Moncler’s Luxe Outerwear With Cher and Julia Roberts
The New York Times – Fashion & Style:At the opening of the brand’s New York flagship store during fashion week, celebrities, athletes and even an influencer dog mingled.
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Why Cheap Used Cars Are So Hard to Find
The New York Times – Business:A three-year-old car was the sweet spot for buying used cars, since they have passed the peak of depreciation. But they now average about $33,000.
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St. John Gets a Glitzy Reboot
The New York Times – Fashion & Style:Humberto Leon, a vanguard of the fashion zeitgeist, takes on a brand not often associated with the cool girls.
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How Victoria’s Secret Is Reviving Its Pink Brand
The New York Times – Business:After Pink’s sales slipped in recent years, Victoria Secret’s new chief executive is focused on making women feel bold and flirty.