“Japanese Cherry Blossom” has brought in $1.5 billion over the last 20 years. Can the company’s close-knit network of suppliers come up with the next big thing and improve sales?
Category: Smell (Olfaction)
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Perfumer Recreates Obscure Fragrance Worn by Elizabeth Taylor
A rare perfume worn by the actress was lost to obscurity. Some passionate fans have given it a new life.
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These Perfumes Come With Notes of Blood, Latex and Floorboards
For a growing number of fragrance fans, smelling singular is more important than smelling good.
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Hilde Soliani, Perfumer and ‘Madwoman’ of Parma
Hilde Soliani makes feral scents that evoke everything from oysters to opera houses.
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You’ve Heard of K-Beauty. Now Try K-Perfume
In opening a brick and mortar store, Elorea broadens the offerings of the perfumery.