And what’s in it for the brands? As the industry’s model for working with public figures shifts, the power dynamics are becoming increasingly unclear.
Category: Social Media
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Zohran Mamdani’s Winning Style
The Democratic candidate for New York City mayor understands what it means to look the part. Many parts.
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America’s Adversaries Are Gaining the Global Megaphone
The U.S. is dismantling key communications efforts abroad, once a major part of its efforts to build soft power. Its rivals are eager to fill the vacuum.
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Privacy Screens Ruin the Fun of Snooping
Thwarting the joy of reading over a stranger’s shoulder.
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What Katie Sturino Wants You to Know About Her Body (and Yours, Too)
The influencer is still pushing brands to make bigger sizes and is publishing a new novel with a plus-size heroine. She is also losing weight, but that doesn’t mean she’s not “body neutral” anymore.
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Influencers Step Onto Center Stage at Cannes
Big brands are increasingly courting social media stars, who descended on a major annual festival in France to pitch themselves to advertisers.
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TikTok Users Call for Return of Blackberry and Other Retro Tech
Barely old enough to hold the devices when they were popular, young social media users are longing for “nostalgia tech.”
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TikTok Hits Cannes, Where a U.S. Ban Seems a Distant Dream
TikTok executives hosted happy hours and played pickleball with influencers on the French Riviera this week, even as a U.S. ban loomed over the company.
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What Is a ‘Fridge Cigarette’? A New Term for Diet Coke Gains Traction.
The click of the can, the sound of the bubbles: The internet is reframing the humble soda as an indulgent escape.
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Trump to Again Extend TikTok’s Reprieve From U.S. Ban
The president plans to sign another executive order this week that would give the popular video app more time to change its ownership structure.
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Justin Bieber Is ‘Standing on Business’ in Paparazzi Video
A video of the singer’s heated discussion about privacy with a group of photographers has been widely shared, sometimes without the full context of the situation.
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What Is Crashing Out? The Rise of a Useful Slang Term.
Adrenaline rising? Patience waning? Gen Z embraces a slang term for familiar feelings.