A new effort at the University of North Carolina at Chapel Hill is aimed at turning its student-athletes into well-remunerated social media stars. Other schools are following suit.
Category: Social Media
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How Colleges Are Turning Athletes Into Influencers
The University of North Carolina at Chapel Hill is known for its sports programs, but now it has something else to offer its athletes: an opportunity to become an influencer. Sapna Maheshwari, a business reporter who covers social media for The New York Times, returned to her alma mater to learn more.
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My Matcha-Dusted, Lemon-Scented, Tahini-Drizzled Adventures in Flavormaxxing
When did our taste buds become so spoiled?
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Israel’s A.I. Experiments in Gaza War Raise Ethical Concerns
Israel developed new artificial intelligence tools to gain an advantage in the war. The technologies have sometimes led to fatal consequences.
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With Khloud, Khloe Kardashian Will Release a Protein-Packed Popcorn
Social media has fueled a “proteinification” of snacks, and Khloé Kardashian is hopping on board with a line of enhanced popcorn.
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As Recession Fears Rise, ‘No Buy’ Takes On New Urgency
The uncertainty surrounding President Trump’s tariffs has invigorated an underconsumption movement that took off early this year on TikTok and other platforms.
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For China’s Trolls, ‘Chairman Trump’ and ‘Eyeliner Man’ Are Easy Targets
Online mockery of President Trump is fodder for the Communist Party’s propagandists. For liberal-minded Chinese, it is a creative expression of shock at his policies.
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On TikTok, Chinese Manufacturers Open a New Line in the Trade War
Videos on the social media app, filmed at factories in China, urge viewers to buy luxury goods directly, as tariffs drive up prices. Americans are receptive.
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Discord’s Jason Citron Steps Down as CEO of the Social Chat App
Jason Citron was a co-founder of the company, which is said to be working toward an initial public offering at some point this year.
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YouTube at 20: From ‘Lazy Sunday’ to ‘Hot Ones’
The video-streaming platform has revolutionized how we watch things. Here’s a timeline of its biggest moments.
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EU Fines Apple and Meta Total of $800 Million in First Use of Digital Competition Law
The European Commission said the Silicon Valley companies violated the Digital Markets Act, a law meant to crimp the power of the largest tech firms.
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At Meta’s Antitrust Trial, a Bygone Internet Era Comes Back to Life
In the landmark antitrust case, tech executives have harked back to a Silicon Valley age when social apps like Facebook, Path, Orkut and Google Plus boomed.