The beverage and snack company is under increasing pressure to grow its business in North America, as consumers cut costs and calories.
Category: Soft Drinks
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Shifting Eating Habits Push PepsiCo to Weigh Options, Including a Split
The New York Times – Business: -
Juniper Lattes? Pine Sodas? Food Is Taking Us Back to the Forest.
The New York Times – Business:Drinks and snacks are being tweaked to evoke woods and meadows, on the theory that frazzled consumers want to reconnect with nature.
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When Coke and Pepsi Fought for Soft Drink Supremacy in Space
In the summer of 1985, NASA, the Reagan White House and seven talented astronauts got wrangled into an orbital chapter of the cola wars.
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PepsiCo Reaches for Protein and Fiber to Boost Sales of Frito-Lay Snacks
The food giant said its Frito-Lay snack division planned to make a line of Cheetos and Doritos with no artificial colors or flavors, as demand falters.
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They Grew Up on Mexican Coke. Trump’s Cane Sugar Plan Makes Them Uneasy.
After President Trump announced that Coke will be made with cane sugar in the U.S., as it is in Mexico, foodies of Mexican heritage said in interviews that they weren’t excited.
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Why Are We Living in the Golden Age of ‘Gut Soda’?
Fans of brands like Olipop and Poppi say it’s simple: Now more than ever, they need a guilt-free treat. And if it says it has fiber? All the better.
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Coca-Cola Recalls Drinks in Parts of Europe Over High Levels of Chlorate
Elevated amounts of the chemical were found in some soft drinks sold in Belgium, Luxembourg and the Netherlands.
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Coca-Cola’s A.I.-Generated Holiday Ads Receive Backlash
The company’s nostalgia-filled commercials are a holiday tradition, but this year’s ads are facing backlash for dipping into the uncanny valley.
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The Customized Drink Is Out of Control
As cafes grant us the power to cobble together ultra-personalized beverages filled with syrups, powders, fruit chunks, boba and plenty of caffeine, we’re all soda jerks now.
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What’s a Fancy Name for Shrinkflation?
A term corporate leaders have lately used as a euphemism for shrinkflation.
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Mocktails Have a New Favorite Customer. Kids.
The many nonalcoholic beverages on the market have attracted a new kind of customer: the (way) under-21 set.