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Ilon Specht, Who Empowered Women With ‘I’m Worth It’ Ad, Dies at 81
Posted inAdvertising and Marketing Cosmetics and Toiletries Deaths (Obituaries) Hair L'Oreal SA McCann Erickson Worldgroup Slogans and Mottoes Specht, Ilon Television Women and Girls

Ilon Specht, Who Empowered Women With ‘I’m Worth It’ Ad, Dies at 81

She came up with the feminist campaign, for a hair color product, when challenging the notions of men at her ad agency.
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Posted by By Richard Sandomir

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