Student Athlete Compensation

Inside The Mad Dash to Turn Division I Athletes Into Influencers

A new effort at the University of North Carolina at Chapel Hill is aimed at turning its student-athletes into well-remunerated social media stars. Other schools are following suit.

By Sapna Maheshwari and Cornell Watson

College Athletics Colleges and Universities Hill, Elliott (Fashion Executive) NIKE Inc Robinson, Duncan (1994- ) Student Athlete Compensation

Should Sports be a College Major? Some, including Nike, Say Yes

The idea of offering a degree in sports has gained momentum now that college athletes can be paid. Now Nike is joining some academics in pushing for it to become a reality.

By Tania Ganguli

Basketball (College) Belichick, Bill College Athletics Colleges and Universities Football (College) Larranaga, Jim Student Athlete Compensation Wojnarowski, Adrian

Why General Manager Is the Hottest Job Title in College Sports

With players being paid and routinely changing schools, universities increasingly need someone besides a coach to put together a team.

By Kevin Draper

Advertising and Marketing Athletics and Sports College Athletics Draft and Recruitment (Sports) Social Media Student Athlete Compensation

The Other Game

At the DealBook Summit, seven sports stars and experts discussed how building a brand as an athlete has changed.

By Michael J. de la Merced