Vaughn Vreeland, a 32-year-old pie enthusiast who loves ascots and cowboy boots, recently started a baking newsletter and video series, “Bake Time.”

Vaughn Vreeland, a 32-year-old pie enthusiast who loves ascots and cowboy boots, recently started a baking newsletter and video series, “Bake Time.”
Jonah Peretti, the company’s chief executive, has embraced artificial intelligence more than most publishers. His latest offering: Botatouille, an A.I.-powered kitchen assistant.