Marquee Makers
Posted inFilm Television

Marquee Makers

If you want to see your name in lights, merely sitting at a lunch counter in your neighborhood 5-and-dime and hoping to be casually "discovered" just won't do. Prepare to…
Pitching Cable 101
Posted inTelevision

Pitching Cable 101

By Lisa R. Foeman Have an idea for cable programming? Chances are you’ll pitch it to Viacom, that media giant whose revenues topped $12 billion in 1998. Viacom, also the…