How Colleges Are Turning Athletes Into Influencers

How Colleges Are Turning Athletes Into Influencers

The University of North Carolina at Chapel Hill is known for its sports programs, but now it has something else to offer its athletes: an opportunity to become an influencer. Sapna Maheshwari, a business reporter who covers social media for The New York Times, returned to her alma mater to learn more.
On TikTok, Chinese Manufacturers Open a New Line in the Trade War

On TikTok, Chinese Manufacturers Open a New Line in the Trade War

Videos on the social media app, filmed at factories in China, urge viewers to buy luxury goods directly, as tariffs drive up prices. Americans are receptive.