Category: TikTok (ByteDance)

‘Canon Event’ TikToks Use a ‘Spider-Verse’ Phrase That Almost Didn’t Make the Film

The “canon event” videos play on the film’s idea of certain events in life being immutable. But the directors nearly went a different way with the concept.
A Love of the Worn

Celebrities appreciate the antique look of Magnolia Pearl, a brand that takes inspiration from Victoriana, carnivals and “hobos,” and has recently drawn ire on social media.
A Love of the Worn

Celebrities appreciate the antique look of Magnolia Pearl, a brand that takes inspiration from Victoriana, carnivals and “hobos,” and has recently drawn ire on social media.
Matt Rife, the Comedian Who Got Big on TikTok

A year ago, Matt Rife was just another struggling road comedian. Then he blew up on TikTok.
What Is Girl Dinner?

Women across TikTok are showing off their suppers — snack plates made by one person, for the consumption and enjoyment of one person.
Freckle Tattoos Are Making Their Mark on TikTok

You get a freckle tattoo, you get a freckle tattoo. Everybody gets a freckle tattoo!
TikTok Sells A Lot of Books. Now, Its Owner Wants to Publish Them, Too.

As ByteDance launches a publishing company, many in the book world wonder if it will create an uneven playing field by boosting its own authors at the expense of others.
Shein Flew Influencers to China to Help Its Image. A Backlash Ensued.

The fast-fashion company’s attempt to rebut allegations of forced labor and poor working conditions was met with incredulity online.
TikTok Is Funding Montana Users’ Suit Against Ban

The popular video service had deflected questions about its involvement in the creators’ lawsuit for more than a month.
Mackenzie Thomas, the TikToker Whose Shame Led to Her Fame

Mackenzie Thomas has built a following by sharing diary entries from her adolescent years that make people feel less embarrassed by their past selves.
How TikTok Brought Meghan Trainor Back

The video app drives streams on Spotify and influences the Billboard charts. Years after she broke through as a musician, the singer is gaining new fans, one viral dance soundtrack at a time.
TikTok Shakes Up Leadership Amid Questions About Its Future

The app’s chief operating officer is stepping down, and the company is bringing in a new executive to run its sprawling communications department.