Category: TikTok (ByteDance)

Revenge of the Followers

An emerging genre of video collapses the boundaries between celebrities and their audiences.
They’re Rich, They Travel and They Love to Complain

A Birkin bag overnighted to Capri. A pink Brabus sports car for a Gen Z birthday party. Olivia Ferney, a travel agent to the ultrawealthy, has heard it all.
They’re Rich, They Travel and They Love to Complain

A Birkin bag overnighted to Capri. A pink Brabus sports car for a Gen Z birthday party. Olivia Ferney, a travel agent to the ultrawealthy, has heard it all.
Madison Avenue Is Starting to Love A.I.

Advertisers are increasingly using generative artificial intelligence to make their commercials.
On ‘Roommate Court,’ an N.Y.C. Comedian Rules on Dirty Dishes and More

On the video series “Roommate Court,” a comedian passes judgment on New Yorkers’ household disagreements.
He Sold His Likeness. Now His Avatar Is Shilling Supplements on TikTok.

Welcome to a new era of commercial work fueled by generative artificial intelligence.
One Way Gen Z Finds Stress Relief? Overspending on Treats.

Any excuse is good enough for young adults to treat themselves, whether it’s failing an exam, getting a “job well done” from a boss or simply washing the dishes.
What Does It Mean When Gen Alpha Says Chopped?

As younger generations continue to adopt new slang, a familiar word has become a meanspirited adjective.
Strawberry Picking Is Thankless Work. That’s What Makes It Worth Watching.

On TikTok Live, workers stream video of themselves doing manual labor, providing glimpses of the human effort that powers our world.
Right-Wing Influence Shaped the Sydney Sweeney Ad Debate

Right-wing commentators suggested there was widespread criticism of Ms. Sweeney over her new ad campaign. There wasn’t, at least at first.
TikTok Asks Users to Help Police Misinformation

The popular app will let users add context to videos through a “community notes” program much like those on X and Meta.
What Is the Nicki Minaj Challenge on TikTok?

Inspired by an old rap video, social media users are challenging each other to get into a pretzel-like pose in increasingly precarious locations.