Facebook, TikTok and Twitter seem to be increasingly connecting users with brands and influencers. To restore a sense of community, some users are trying smaller social networks.
After Dylan Mulvaney promoted the beer on Instagram, well-known conservatives tried to start a boycott. Experts say the controversy will not hurt the brand in the long run, and may help.
The fight has shown the difficult test and legally perilous road facing lawmakers or the White House if they try to enact a national ban on the social media service.