Category: Tornare, Julien

Luxury Watch Factories Do More Than Produce; They Sell Stories

The New York Times – Business:
Watchmakers are investing in new manufacturing sites to signal expertise and court clients.
Embracing the In-Store Experience, Watch Boutiques Blossom in the Digital Age

Online sales continue to be a focus, but brands are having a hard time finding enough days for all their ribbon cuttings.
Watch Brands Borrow Some of Music’s Cool

Audemars Piguet, Richard Mille and Hublot are among the makers mining connections with performers for the social media boost and appeal to young consumers.
Swiss Watch Leaders Are Eager to Make Up for Lost Time in China

Brands seem determined to make the most of the bounce in luxury spending that they have anticipated since Beijing ended its zero-Covid policy.

Luxury Watch Factories Do More Than Produce; They Sell Stories