Where once reach and following were the be-all and end-all, creator marketing metrics have shifted. Today, brands that want to capitalize on influencers need to choose differently, leaning into the micro economy.
Source: Vogue

Where once reach and following were the be-all and end-all, creator marketing metrics have shifted. Today, brands that want to capitalize on influencers need to choose differently, leaning into the micro economy.
Source: Vogue
The CameraJet toothbrush marks Dyson’s first step into the oral care category, which is undergoing a broader makeover.
Source: Vogue
CEO Laurence Semichon outlines how she is positioning bodycare as Diptyque’s third pillar.
Source: Vogue
The firm’s Hong Kong listing on Tuesday comes after a years-long quest to sell shares in New York and London.
Source: BBC.
A girl, 7, and her aunt died in the blaze in Grangetown, near Middlesbrough, on Wednesday.
Source: BBC.
Two youth football coaches have been suspended after a brawl broke out on the field. Video shows the coaches fighting on the ground mid-game.
Source: ABC News

While the high-profile shooting at Utah Valley University had only one homicide victim, Kirk’s assassination was witnessed by thousands in person and even more as video spread online.
(Image credit: Lindsey Wasson)
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Source: NPR.
In an exclusive interview with Vogue, Kelce chats about his new partnership with Tommy Hilfiger—plus Taylor, golf, and his hopes for the Chiefs’ coming season.
Source: Vogue
Olivia Rodrigo’s Daisy Chain Fields Festival was a success, raising $20 million, which will be donated to charities that benefit women. Following the festival, the “Good 4 U” singer took to social media to reflect and express her gratitude. “Seeing Daisy Chain come to fruition yesterday was the greatest joy of my career,” Rodrigo posted […]
Source: Deadline.
Democrat Tom Begich has withdrawn from Alaska’s governor’s race and is supporting the first-place finisher, fellow Democrat Jonathan Kreiss-Tomkins
Source: ABC News
Pop star Miley Cyrus dropped her last name on social media, sparking speculation of a mononymous rebrand ahead of her upcoming 10th studio album.
Leonora Ann Darby claims she has been rewarded for saving Obsession by her fellow executive producers ripping her off promised big bucks from the one of the highest-grossing horror movie of all time. “This action arises from a seven-year pattern of unequal treatment and broken compensation promises by two older male film producers to a […]
Source: Deadline.