EXCLUSIVE: French public broadcaster France Télévisions has gotten on board An Hour On Earth, the four-part natural history series for BBC Two, iPlayer and PBS. Fremantle is across distribution and sealed the presale to France TV for the series, which is produced by Offspring Films. The series will premiere in 2027. The factual series utilizes […]
The creative duo came into the podcast studio to discuss their stunning collaboration in the Summer 2026 issue—a sprawling portrait both of modern Texan life and, more broadly, of American diversity, 250 years into the nation’s history.
Scotland fans wrapped in a USA flag celebrate victory and qualification after a FIFA World Cup 2026 qualifier match. | Stu Forster/Getty Images
My new favorite show is video after video from World Cup tourists who are in awe of America. The 2026 World Cup has become a global love fest for the US — at a time when the rest of the world has plenty of reasons to dislike us.
At the same time, World Cup tourists from around the world appear to be delighted with America, with its sheer bigness, its creature comforts, its shiny red fire engines and bright yellow school buses.
“OH WOW this has just changed my entire way of thinking and I won’t ever look back,” posted a Scottish man over a video of a water bottle overflowing with ice cubes pouring down from that exotic machine, the ice maker. (While common in America, they are much less in use in the rest of the world.)
These videos are extremely charming, and a relief for the Americans who are worried about our international reputation. They’re also a reminder that America’s cultural influence runs deep across the globe. The whole world watches American movies and American TV shows and listens to American music. People recognize yellow school buses from Forrest Gump, red fire engines from Marvel movies, tailgate parties from The Simpsons. For some overseas visitors, coming to the US seems to feel like meeting Mickey Mouse in person.
That’s because of soft power, a diplomatic tool that the US has historically been very good at, says Hendrik W. Ohnesorge, a senior lecturer at the University of Bonn Institute for Political Science in Germany. Soft power describes a nation’s ability to get what it wants from others, not through the coercive power of the military or economic pressure, but through subtler means. “At the very core of soft power is attraction, the power to attract others to do things you want them to do,” Ohnesorge tells Vox. It’s been a key factor in America’s global success, he adds. “The US usually is one of, if not the, major point of reference, when it comes to historical examinations or examples of how successfully to use soft power.”
It’s not just pop culture that has made the US a soft power force to be reckoned with. The US tech sector developed some of the most important innovations of the past few decades, from the iPhone to mRNA vaccines. Our university system attracts some of the most talented students from every other country in the world (though international student enrollment has dropped since Trump’s immigration policies have gone into effect). In the days before DOGE, US foreign aid saved about 3.3 million lives a year. If soft power is about attraction, the US has historically had a lot to draw the rest of the world in — at least, it did until Trump began attacking those very assets.
“Some of the basic instruments of US soft power that were quite successful…especially during the Cold War years, were defunded,” says Ohnesorge. “Voice of America, USAID.” What DOGE didn’t kill, the Trump administration has undermined or undone via lawsuits and funding cuts; Ohnesorge adds to his list “attacks on institutions of higher education, which are also quintessential…lighthouses of US soft power.”
Ohnesorge argues that Trump has his own form of soft power, one different from the pluralistic and cosmopolitan version America usually champions. “To some people in your country, in my country, and all over the world, Trump’s politics and policies are quite attractive,” Ohnesorge says. “This is why he got elected in the first place. This is why he got reelected.” But Trump’s bullying, nativist approach is polarizing — whereas something like the World Cup, which celebrates international unity, brings people together.
“Soft power is a thing that rises from society, and usually it’s strongest when it’s not directed from the top,” says Ohnesorge. “These acts of everyday kindness, openness, and things like that, that are societal or maybe even apolitical. These are the ones that are most successful.”
Trump’s xenophobia is part of America, but so, too, is the impulse to welcome people from the rest of the world. That’s the soft power tool that has helped generations of immigrants make a home in the US, and it is part of why America has been such a dominant world force for so long.
Trump’s destructive policies have endangered a lot of the cultural exports that make America attractive to the rest of the world, but it’s worth remembering that the appeal of the US isn’t just our movies and our university system. It’s also the people who live here who want to be good hosts and good neighbors to the rest of the world — and Trump can’t get rid of those people, or these shared values, with the stroke of a pen.
The co-director of Cinderella reimagining Steps has welcomed Netflix’s decision to take it straight to streaming. Netflix’s theatrical vs streaming dilemma is always a hot topic – even moreso late last year when it nearly bought Warner Bros. Discovery (WBD) – but John Ripa said there are benefits in going direct to the small screen. […]
EXCLUSIVE: Monster Mia, which world premieres at the Annecy International Animation Film Festival this week, is lining up a 2,700-screen Halloween-timed European rollout involving a myriad of indie distributors across Europe. With sales handled by Sola Media, recent deals include to France (KMBO), the United Kingdom (Kazoo Films), Benelux (Paradiso Filmed Entertainment), Ireland (Eclipse Pictures), […]