Content creators say they are considering the merits of Instagram and YouTube after a licensing battle led TikTok to pull songs by artists with Universal Music Group.
Universal Music Group, the biggest of the three major conglomerates, pulled songs by Taylor Swift, Drake and other stars after failing to agree on a new contract. Here’s what’s at stake.
The music giant, home to stars like Taylor Swift and Drake, had threatened to withdraw licenses for its tracks to the social media juggernaut if they failed to come to a new agreement.