‘Wicked’ and the Merchandising Juggernaut That Eclipses ‘Barbie’
The new movie’s tie-ins are the logical endpoint for a Broadway show that always intended to be huge.
Posted inAdvertising and Marketing Box Office Sales Erivo, Cynthia Grande, Ariana Movies Paramount Pictures Universal Pictures
‘Wicked’ and ‘Gladiator II’ Jump-Start the Box Office, but at a Cost
Battling a 27 percent decline in domestic ticket sales compared with before the pandemic, studios left no marketing drum unthumped in releasing the movies.
Posted inActors and Actresses Agents (Business) Brando, Marlon Deaths (Obituaries) Kanter, Jay Kelly, Grace Ladd Co Ladd, Alan Jr MCA Inc Monroe, Marilyn Movies Universal Pictures
Jay Kanter, Agent for Marlon Brando and Marilyn Monroe, Dies at 97
Later a studio executive, he was among the last of the power brokers who dominated Hollywood in the latter half of the 20th century.
Posted inBox Office Sales Chung, Lee Isaac Global Warming Horizon: An American Saga (Movie) Movies Paramount Pictures Participant Media LLC Universal Pictures Walt Disney Company
Hollywood’s Message to Red States: Our Movies Are for You
After a period of openly using movies to display progressive values, studios seem to be heeding a message from many ticket buyers: Just entertain us.