Memes mocked the new model, analysts questioned its appeal and investors sold the automaker’s stock. A former Ferrari chairman warned of “the destruction of a legend.”
Category: Vigna, Benedetto
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Ferrari Unveils Luce, Its First Fully Electric Car
The Italian sports car maker unveiled Luce, its first all-electric model, on Monday amid wider worries about the luxury E.V. market.
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As the E.V. Revolution Slows, Ferrari Enters the Race
Growth in electric vehicle sales has been slowing, but the Italian luxury carmaker is stepping up investment and setting ambitious targets.