It is a sharp pivot away from the cautious approach of the traditional corporate treasury, normally charged with safeguarding cash rather than chasing higher returns.
Even as Telegram faces legal scrutiny and grapples with billions in debt, it is set to be profitable for the first time as it tries cryptocurrencies, subscriptions and ads.
Like this year’s other viral baby animals, Tupi was quickly embraced on social media. An hour later, the San Antonio Zoo distanced itself from a memecoin named after him.