A multimillion-dollar battle for a soccer god’s brand is being waged across continents, burning investors and tearing his family apart.
Category: World Cup 2026 (Soccer)
-
Trump’s World Cup Intervention Roils the Soccer World, and Beyond
The U.S.-Belgium soccer game is turning out to be a huge deal even before it kicks off on Monday, thrusting politics into the spotlight.
-
Kalshi to Become a World Cup Partner as It Pursues More Growth
The prediction market is betting that the association with the soccer tournament will help bolster betting volumes as it works toward an I.P.O.
-
The Taylor Swift Wedding and a Hot New York Summer
Should Taylor Swift and Travis Kelce tie the knot in New York City, their nuptials would be another economic event for the Big Apple.
-
They Booked an Airbnb Ahead of the World Cup. Can a Host Demand They Pay More?
A family booked early for a big soccer trip to Southern California, then a new host suddenly raised the price. Why did Airbnb leave them in the lurch?