A multimillion-dollar battle for a soccer god’s brand is being waged across continents, burning investors and tearing his family apart.
Category: World Cup 2026 (Soccer)
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As Messi Dominates the World Cup, a War Is Waged Over Maradona’s Image
The New York Times – Business: -
Trump’s World Cup Intervention Roils the Soccer World, and Beyond
The New York Times – Business:The U.S.-Belgium soccer game is turning out to be a huge deal even before it kicks off on Monday, thrusting politics into the spotlight.
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Kalshi to Become a World Cup Partner as It Pursues More Growth
The New York Times – Business:The prediction market is betting that the association with the soccer tournament will help bolster betting volumes as it works toward an I.P.O.
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The Taylor Swift Wedding and a Hot New York Summer
The New York Times – Business:Should Taylor Swift and Travis Kelce tie the knot in New York City, their nuptials would be another economic event for the Big Apple.
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They Booked an Airbnb Ahead of the World Cup. Can a Host Demand They Pay More?
The New York Times – Business:A family booked early for a big soccer trip to Southern California, then a new host suddenly raised the price. Why did Airbnb leave them in the lurch?