This post was originally published on Politico.

The political race for eyeballs during the World Cup continued this week, with a total of at least $2.1 million spent on ads by campaigns, committees and causes so far through all matches as of Friday, according to an analysis by AdImpact for POLITICO.

Stronger America, an issue advocacy 501(c)(4) organization aligned with Maine Republican Sen. Susan Collins, emerged as the biggest spender of the World Cup so far, dropping $287,500 through matches so far. Pine Tree Results PAC, also aligned with Collins, has spent $123,000 through matches. Collins’ campaign itself spent $25,000 on ads, while Graham Platner’s campaign, meanwhile,

Author: By Adam Wren