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Consumers Hate ‘Price Discrimination,’ but They Sure Love a Discount

The Wendy’s debacle is a warning shot for brands: If you want to play with prices, make sure to communicate why and whom it could help.

Lydia DePillis
Author: Lydia DePillis

Written by

Lydia DePillis

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Consumer Behavior, Consumer Protection, Discount Selling, Economics (Theory and Philosophy), Prices (Fares, Fees and Rates), Shopping and Retail, Walmart Stores Inc
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